Branding and logo design for Rochdale Recycling, added to various printed items and a scrolling website design…
Rochdale Recycling are a young vibrant company who are growing fast. They came to Hypa Concept with an existing logo and website in place. However, it unfortunately didn’t match up to the companies ambitions. This saw us enlisted to create a brand that could be used through all their promotional material. We ensured the logo mirrored the clients professional demeanour. This featured an icon that could stand alone, possibly used on any bins or packaging that the company be needed.
Our initial thoughts on a logo for a recycling company we felt was a little to obvious. We reworked our initial designs before presenting them to the client. The style was chosen where the icon of the logo design still has a continuous loop like the traditional recycling logo you see, but without the arrows. Its a thought process moving away from the obvious and the client loves it. We have created versions of the logo to work on both a dark or light coloured background, plus single colour versions if the need arises.
Using professional photographs to illustrate the process used on the website. We designed and created the website to be viewable on all formats from desktop computers to tablets and smart phones. A simple but effective brochure website, giving the client an online presence with the ability to update the site themselves really ticks all bullet points of the brief we received.
Maxine Brown, the MD of Rochdale Recycling had the following to say about her experience with Hypa Concept on the project. “I was very impressed with the website and the company logo created by Hypa Concept – a very fresh, modern look which has helped us gain excellent feedback form clients.”
We have recently started to supply Rochdale Recycling with a marketing strategy package. Within this package we now create articles based upon chosen subjects by Maxine. Once we have written the articles, and had them approved, we then post them to the blog page of the website. This package also includes social media. Concentrating on the Instagram platform. Using branded posts to help keep the brand running through all aspects of the companies marketing materials.