A bold new corporate website for a client in a traditional sector
Hammond Raggett and Company are independent financial advisers operating from offices in Manchester City Centre and Cheshire. Chartered status is an objective mark of professional standing amongst the financial sector. Awarded to firms who demonstrate commitment to developing knowledge. Similarly enhancing capability and maintaining ethical standards.
So with the companies roots firmly planted long ago in the North Wests financial sector. The brief was to refresh their website and amend the structure to ensure that they were speaking to their target audiences. The clients were now more digitally savvy, using both desktop and mobile devices to gather information. Above all else, Hammond Raggett needed to make this jump with them.
We created a bespoke website built in WordPress. This allows the client access to the back end to update any inserts or alterations to the website that they wish to carry out. The styling was very modern but still leaving a corporate feel to anyone viewing the website.
We designed the homepage with prominent links to other important pages that the client wanted to funnel visitors to viewing. The site became all about user experience, how the viewer uses the site, can they find the information they need quickly and easily?
We discovered that content on the previous website was getting lost. It was difficult for the viewer to navigate. Keeping this in mind, pages were created and styled like a landing page. Meaning the viewer could access other pages to view specific content. We also added clear call-to-actions and easy to use forms throughout the website to drive newsletter sign ups.
Mancunian photographer Rebecca Lupton was commissioned for the bespoke photography. Something which really enhances the website. We added a few filters to the the images so that the hero images really stood out in the bold blue colour of the branding. However, as you scroll down the pages a more conservative silver grey type of filter is evident over these images.