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Branding for a start up business based in Bury. This is ‘Early Years Record’

So it has been a while since our last blog, not that we have been idle, sat here in the studio watching box sets or online shopping, far from it in fact, the studio has been busy, busy, busy! So we thought it was about time we showed you some of the fantastic work to be produced by ourselves over the last couple of months.

One of the great things we love about our office space, is that we get to mix with other local businesses, our studio is right in the heart of Bury, a stones throw from the Rock complex. This allows us to mix and grab a coffee with other businesses within our surroundings over coffee and get to know each other. With our friendly manor this has allowed us to get to know Louise, Racheal and James who have founded a brand new business which they asked ourselves to brand for them. Why would they need to go elsewhere with a branding company on their doorstep in Bury?

The business is a bit of a double edge sword. Two sections to it where one will service nurseries while the other looks after schools. Both of which are designed to help them achieve good grades with Ofsted. The business essentially is an online help tool. Through various conversations we were tasked with creating a brand that could stand side by side with its sister company.

Research is key

We looked in to what Ofsted do. Essentially they put schools and nurseries under a spot light to see how they operate. So this is massive within the education sector. Through various scribbles, our ideas were formulated. Polished designs were then in production on the computer. Finally we offered our thoughts to Louise, Rachel and James. Always a moment to take a deep breath and hope that we haven’t totally missed the brief! But yet again, Hypa Concept nailed it we are glad to announce!

One of the designs stood out from the crowd, never the one you think it will be but a design was chosen. But with a little bit of work everyone was in agreement that this was the right choice. The eye icon of the logo features a magnifying glass within it using negative space. After this, we introduced a colour scheme for each arm of the business. The logo has now been added to leaflets and stationery. Ready to make the education sectors lives run that little bit smoother.

Delighted to work with yet another local Bury business. Feels good to get to know fellow businesses and help them create a brand. Making people stand up and take notice of a young Bury business.

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