People don’t just view websites sat at a desk anymore, the introduction of tablets and smart phones mean that websites are viewed on the go, from anywhere that wifi allows the user to view, the train after an initial meeting, sat outside your daughters dance class waiting for her to finish…. anywhere.
If your site isn’t responsive, this means it doesn’t scale down to suit the device it is being viewed on, and the viewer more often than not will have to either pinch the screen to view or expand to see certain areas. Imagine trying to view a full site like this? The most patient man or woman would leave the site in under 3 pages and be Googling your competitor as their next step.
You might say, im a builder, builders don’t rely on the internet for business, erm… wrong. Your prospective clients are searching, looking for the perfect builder. Someone to trust with their hard earned money to deliver that dream extension. A bad website that is impossible to view with broken links isnt going to inspire them. It will not make them believe that your the builder to trust with their project.
According to reports around 80% of online users own and use a smartphone regularly. So that means mobile usage on the rise, you have to be ready to cater to this audience. You don’t have to give up your desktop site. But make sure your site is easy to use for your entire audience, much of which is likely accessing your site via mobile.
As Google leads, you need to follow…
We also have more bad news for you, around 2015. Google dismissed non responsive websites and only started to promote mobile-friendly responsive websites. Which means with the help of a quick maths lesson. If 80% of the internets traffic is on a mobile device, your business has to fight it out for a share of the 20%.
Can you as a business, really afford to ignore 80% of potential business?
Google’s mission is to make the web more mobile-friendly. If your site isn’t mobile friendly, it means it isn’t up to date. Google is penalising it in search results and with this, you are losing traffic and potential customers. It really is time for you to react and address this issue. If you are not sure if your site is mobile friendly then don’t worry, get in touch with Hypa Concept. We can give you a free website audit which will reveal our findings.
With that information, are you ready to make the switch to a responsive design? It’s an essential investment to your business. One that will allow your website to work for you instead of against you.
Speak with Mark now by calling 0161 763 8735. Leave a message using our contact form and we will come back to you to discuss your website.
