Some brands are built quickly.

Others are built properly and stand the test of time. Kristian Allan is a good example of the second.

We first worked with Kristian Allan over 12 years ago, right at the very start of the business. At that point, Kris was building something from the ground up. The aim was clear, to create a letting agency that could compete with, and challenge, the established firms that had a strong hold on the market in Bury.

It was an ambitious move, but one that was backed by a clear vision and the drive to make it work. Our role was to help bring that vision to life visually.

Creating the brand

The first step was the logo. It needed to feel professional, confident and trustworthy from day one. In the property sector, first impressions matter, and the brand had to sit comfortably alongside more established competitors while still feeling distinctive.

Alongside the logo, we developed supporting materials including marketing leaflets and property boards, all designed to create a consistent and recognisable presence across Bury. Those boards, in particular, played a key role. Positioned outside properties across the area, they became one of the most visible elements of the brand — and one of the first ways people would come to recognise the name.

Built to last

Over time, the business grew. Lettings expanded into sales, and Kristian Allan established itself as one of Bury’s premium estate agents, with a strong reputation built on service and results.

What’s interesting is that the core of the brand hasn’t needed to change. The logo created over a decade ago still works just as well today. There have been small refinements along the way, subtle adjustments to the colour palette, updates to board designs… but the foundation has remained solid.

That’s the value of getting it right at the start. A well-designed brand doesn’t need constant reinvention. It evolves where needed, but it continues to do its job.

Ongoing partnership

We continue to work with the Kristian Allan team today, supporting them with a range of printed materials. From stationery and presentation folders through to inserts and marketing collateral, everything is designed to maintain a consistent and professional image across every client touchpoint.

It’s a relationship that has grown alongside the business, from a start-up with ambition to a well-established name in the Bury property market.

Good branding isn’t just about how something looks today. It’s about whether it still works 10 years from now.