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Deepest, darkest thoughts from the Studio.


We was delighted when the ladies from Strictly Waxing in Radcliffe contacted us to deliver them a brand new website that scaled down to fit on both tablets and smart phones, plus of course the normal desktop computer. We had originally built Strictly Waxing their first website when they started the business way back in 2010.

We used some great features on this website with images and text sliding in to view, testimonials that swipe from left to right, icons illustrating various sections of the business plus animating questions that once they are clicked they animate open to reveal answers and more information. This was all complimented with some bespoke photography of the salons luxury surroundings that really gives the website an edge over all their competitors.

So if Strictly Waxing had a website, why would they need another to be produced?

We do quite a lot of website rebuilds here in the Hypa studio, most clients we speak with say that ‘it needs freshening up’ or that ‘it just looks old fashioned’. Both of these reasons are good ones, don’t think its not, but there are other reasons that you need to have a think of, such as is your website responsive?

This means does it work on a mobile? does it scale down to be easily viewed on a tablet? This is more than likely one of the main reasons you would need a new website to be built. On average anything up to 70% of your websites visitors could now be on a mobile device and if your website is not responsive then this is bad news for your business. Viewers to your site do not want to pinch and zoom into the content of your website when your competitor on the other side of town has a responsive website that is easy to use and navigate. Visitors will pick up on this, leave your site and more importantly buy into the company who is investing back in their own company. If your website isn’t responsive, you seriously need to rethink your marketing and invest in a new website.

On average anything up to 70% of your websites visitors could now be on a mobile device and if your website is not responsive then this is bad news for your business. Viewers to your site do not want to pinch and zoom into the content of your website...

If your website was built around 5 years ago or even before then, there is a serious chance that some of the techniques used to build it are now defunct. Website coding and development moves faster than a middle aged mans Porsche…. features such as using Flash, which at the time, was a great way of animating a websites images and text, is now a big no-no in webs design, no Apple device can see Flash. They show up nothing… there is no point with having a site like this, Google also doesn’t recognise these sites. Does your website use Flash?, if it does then you seriously need to rethink your marketing and invest in a new website.

If you are considering rebuilding your website, get in touch with Hypa Concept and lets discuss how we could help you move your business forward with a fresh new look for your digital marketing.

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